New Jeep TV ad: thoughts? - Page 2 - Jeep CJ-8 Scrambler Forums

twmattox · #16 11-09-2009, 09:26 AM

I agree....but. We are a small part of their market segment. We typically own older (not new) Jeeps. They are trying to market to soccer moms, young fresh out of college kids, etc... I would be interested to know how many of them would buy a new Jeep based on historic use, Camp Jeep, etc. It is one of the things I love about my Jeep...but not sure how many it would help them sell to non-Jeep lovers (those without the passion we have)...

Bugman · #17 11-09-2009, 10:04 AM

I sold Jeeps to a lot of those soccer moms and college kids and I will say that the majority either bought again and or recommended others to buy as well. Jeeps were the most return customer line we had. They were by far the most "brand loyal". Chryslers job is to peak the curiosity and get them into the dealership. The dealerships job is to have them drive away in it. Most of the Jeep buyers I encountered, both young and old, were looking for that "something different" ride that Jeep did a very good job of providing. For the most part, once they owned a Jeep and usually the YJ & TJ, they were hooked. Seems as if they always had at least one hanging around in the family somewhere.

bigwalton · #18 11-09-2009, 10:19 AM

Ah, I had this discussion with folks in the office last week. So why would a soccer mom buy the 4-door JK? It's not more practical or better than a minivan at pretty much anything other than 4wd and "image" (access, interior space, comfort, gas mileage, legroom, storage, etc. etc. all better with minivans). I'd argue that you're selling exactly the same thing to them, they want the image associated with the Jeep brand.

I'd argue that this ad campaign misses even the non-enthusiast, mainstream audience almost MORE THAN us because it does absolutely nothing to highlight anything that feeds into that brand image for people who might not be familiar with the vehicles and the brand. I go back again to the point that the "Time" ad has zero messaging or imagery that's "Jeep" other than the brand name and the JK image. If you want to reach the mainstream folks, this is way off base IMHO.

twmattox · #19 11-10-2009, 07:35 AM

Point well taken... I hadn't thought of it that way.

charliev · #20 12-11-2009, 01:13 PM

Fellas,

Resurecting this thread.

I saw this add for the first time while in LV this week (I live under a rock while at home and never really watch TV). My take is that it doesn't really do the Jeep brand justice regarding its off-road prowess, but did you guys actually notice the add is full of beautiful women?

Maybe I'm too young and naive to see past this, but I liked it!

bigwalton · #21 12-11-2009, 03:20 PM

That's the newest installment, not the one the post was started about. At least the new one has actual Jeep shots (all on-road though I think) and hot women. It still sucks donkey though and really hits on what I hate about the campaign, it's coming off as a desperate attempt to lure in certain types of buyers while alienating the ones that made Jeep Jeep.

I guess if it works, great in that it will keep Jeep alive and making new stuff for us to play with, but it pisses me off to no end.

FWIW, I have talked to different women about the new "hair" ad and they don't like it. Guess that means it's missing the mark...

JeepScrambler · #22 12-12-2009, 07:56 AM

Quote:

Originally Posted by bigwalton

That's the newest installment, not the one the post was started about. At least the new one has actual Jeep shots (all on-road though I think) and hot women. It still sucks donkey though and really hits on what I hate about the campaign, it's coming off as a desperate attempt to lure in certain types of buyers while alienating the ones that made Jeep Jeep.

I guess if it works, great in that it will keep Jeep alive and making new stuff for us to play with, but it pisses me off to no end..

You just described exactly how I feel when I see the new Jeep commercials.