i generally am one to just sit back an read one here but this time i feel like i can give some valuable input... i would like you to do a few things so i can help you. im going to go through this as im speaking to someone with no mechanical background so please don't get offended. First unlock the steering column by turning the key to run, open the hood and grab ahold of the top of the steering shaft at the top joint up close to the firewall then reach inside and turn the steering wheel... is there play where the wheel will turn before the shaft turns? if so the joint inside the column is worn out (ive only seen this a couple times in the past 20 yrs) it is easy to rebuild and i can walk you through it if needed. if that checks out then turn the top of the steering shaft by hand at the top joint under the hood and see if there is any play in the steering shaft by holding the input shaft of the gearbox. if there is any play then your shaft is bad (i know you said its new but just taking you through the whole process) now grab the coupler on the input shaft at he gearbox and ensure that it is tight with no side to side play. if its loose tighten the nut on the coupler. now turn the input shaft by hand by holding the gearbox side of the steering shaft when you doo this look at the pitman arm how much can you turn the input before the pitman arm starts moving (there should be some play but only minimal) its kind of hard to tell how much play there actually is so take you time and ensure that the play is in the gearbox. you check it by holding the pitman arm while turning the gearbox input you should be able to "feel" how much play is in the gearbox should be no more than a 16th of a turn but you should have some play, too tight and it can cause oversteer. steering boxes can be adjusted i can walk you though that if needed. Next jack up the front axle and put both sides on jack stands check all four rod ends for play, the rod ends should rotate but there should be no play either side to side or up and down, if you find any play change the rod ends. now while the jeep is jacked up grab the top and bottom of a tire, push in on the top and pull out on the bottom the tire will try to turn side to side but hold the tire straight and try to shake the tire up and down any up and down play means either loose or bad wheel bearings or bad ball joints if the rotor and the tire move but not the steering knuckle then its bearings if the knuckle moves its bad ball joints. check both sides... If all that checks out then we can move on if something is bad fix whatever it is... now i have a couple questions, you have said you have 4.5" lift on your jeep. do you have the factory shackles or extended ones? do you have wheel spacers? are you running wider wheels or factory ones? if aftermarket do you know the width and offset? i would also like you to do one last thing with the jeep on flat concrete start the engine and look out the window/door and look at the front tires with the tires straight i want you to turn the steering wheel slightly both directions. you will probably notice that the whole tire moves to the left or right in relation to the front fender before the tires start to turn... how much does it move from far left to right?