Rogue completely $&£€*% up the one beer I waited for and bought every single year. It had become as much a part of our family gatherings as the Christmas tree and my homemade egg nog.
Santa’s Private Reserve ale. I brought it to family Christmas, to holiday parties, had it at home... and I had to pour out this year’s first bottle and I don’t know what I’ll do with the others
Note the “Belgian style dark ale with tangerines and boysenberries” I never even looked at the label, when you go to buy Coke, you wouldn’t expect something like that and I never did here
I try to keep one of last year’s bottles to compare with the next version because they’re always SUBTLY different, and we went to do that again tonight. Utterly gutted at how bad this is. Kate couldn’t drink it either and we actually POURED IT OUT. Sickening.
Left is this year’s malted fruity bull$hit and the right is the traditional ale they’ve had for years. It was an Amber with hints of juniper or spruce that was my absolute favorite winter beer
I actually posted my photos and a video of pouring it out on their FB page. I thought the video might be over the top, but I kept it all very constructive and started by saying how much I love their brewery and most of their beers. I also pointed out that I'm not saying that it's bad because I don't like the beer, I'm well aware that there will be lots of people who do, it was all about changing up a well-established label that drastically when you've been rather subtle with changing it year-over-year.
They had a recent post promoting Santa's and a few people posted how they either liked it or were excited about it, so I took my chances by putting it on there.
They not only left it up, they asked about my beer taste preference and said that they'd share the feedback with the brewers. Another friend of mine commented as well and they replied to him, I replied again and they replied there too. I always felt like Rogue was interested in feedback from their customers, so I was happy at how they handled it.