Special Package CJ's

Belizeit

CJ-8 Member
CJ-8.com Member
City
River Ridge
State
La
Never seen anything like that with the dealer info on the step bumper. What an odd thing to decide to do! I'd fully guess that the decal kit was added at the same time, but I can't be certain.
Never on a jeep, but I remember seeing ford and chevy pickups with that on the bumpers back in the 60s &70s, back when you bought one,the bumper was not extra
 

ag4ever

Average Nut
LIFETIME
CJ-8.com Member
City
Richmond
State
TX
Never seen anything like that with the dealer info on the step bumper. What an odd thing to decide to do! I'd fully guess that the decal kit was added at the same time, but I can't be certain.
Very common on trucks. Just about every truck my grandfather had from the 50's to the mid 80's had the dealer name stamped in the bumper. That was in Colorado. I remember seeing almost all the trucks around Houston with steel bumpers also had the dealer name stamped in them.

Heck, just saw a truck on Saturday (mid 60's) that had Austin, TX and the dealer name stamped in it.

I think it went out of style in the late 80's early 90's. My bet is they stopped shipping them from the factory without a rear bumper due to crash standards, thus they all had the same rear bumper.
 
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